Our Family

Matthew Kemp
Managing Director


Strengths: Communication, Developer, Competition, Maximizer, Strategic
Last Reads: First Break all the rules, How full is your bucket, 50 seconds
Favourite Quote: “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” Vice Lombardi


Matt is the Managing Director for embrace-u and has over seventeen years experience in contact centre management across multiple industries, ranging in scale from 50 to 1000+ seats. During his six years at Lebara he has implemented a full transformation programme of both the culture and operation within Customer Services, successfully managing the integration of state-of-the-art Contact Centre technology and reporting suites.

Anija Obmann
Head of People Experience


Strengths: Developer, Responsibility, Empathy, Connectedness, Belief
Last Reads: Positive Psychology, How full is your bucket, The Cult of Customer
Favourite Quote: “The only way of finding the limits of the possible is by going beyond them into the impossible.” Arthur C. Clarke


Anija is the Head of People Experience of embrace-u, and has 10 years experience in Training and Development across global corporations. During her 5 years at Lebara she has been instrumental in designing and cultivating a culture focused on the customer. Through the alignment of recruitment, cultural induction, training & development, quality and vital initiatives that boost motivation, she delivered people experiences that retained not only customers but also staff and helped win Lebara 16 prestigious customer service awards.